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NIke airmax

info@mysite.com

500 Terry Francine Street, 6th Floor, San Francisco, CA 94158

Names:

1. Khalifa Aldhaheri 202000932

2. Duwais Alkhyeli 201607629

3. Abdulla Alshamsi 202316754

4. Mohammed Aldhaheri 202314546

1. Company Background

Nike started in 1964 as Blue Ribbon Sports and became Nike, Inc. in 1971. It designs, markets, and sells athletic footwear, clothing, equipment, and accessories worldwide. Its target includes athletes, fitness lovers, and everyday consumers who value style and performance.

2. Target Market

Nike targets:

- Age: 15-40

- Gender: All

- Income: Middle to high

- Location: Urban & global

- Lifestyle: Active, trendy, health-focused

- Behavior: Loyal, quality-driven, early adopters

3. Product/Brand Analysis

Nike Air Max is one of Nike’s most iconic product lines, combining comfort, innovation, and fashion.
Key features:
- Advanced tech (e.g., air cushioning)
- Stylish and modern look
- Trusted by athletes and popular among youth
- Positioned as both a performance and lifestyle product

4. Strategy Gap

While Nike excels with athletes and sporty users, there’s a growing demand for everyday comfort wear. Nike can:
- Expand marketing to casual users
- Focus more on comfort for non-athletes
- Introduce designs targeting older age groups

5. Marketing Mix (4Ps)

Product

- Consumer shopping product
- Includes physical product, service, brand image
- Positioned for quality, innovation, and performance
- Maturity stage in life cycle

Place

- Nike.com, retail stores, online platforms (Amazon, Foot Locker)
- Sold worldwide through intensive distribution

Promotion

- Advertising: TV, digital ads, social media, influencers
- Promotions: Seasonal sales, launch events
- Publicity: Sponsorships (athletes, teams)

Price

- Premium pricing strategy
- Customers pay more for trust and quality
- Higher than competitors like Puma or Reebok

6. Conclusion & Recommendations

Nike’s marketing is strong, but the brand can grow further by focusing on:
- Comfort-first casual wear
- Reaching out to older or less sporty consumers
- Telling stories of everyday people, not just elite athletes

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